Why | To regenerate a neglected town centre
What | Team management; process and events planning, communication, strategy
Where | Wood Green, London, The United Kingdom (9 ha)
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Soundings and Fluid have been commissioned by Haringey Council to develop and deliver the Wood Green Investment Framework [WGIF]. The WGIF is a comprehensive plan for the area that sets out how the Council will deliver a better town centre, housing, and connections including the arrival of new Crossrail 2 stations.
A project identity and visual language applied across various media and a centrally located empty shop unit was turned into an information space, event venue and temporary community hub.
Alongside these street surveys, pop up street events in areas of large footfall took the guise of a mobile lounge with passers by invited to sit on sofas out in the open and talk to the council officers, design team and Soundings staff about their aspirations for Wood Green’s Future. Local resident’s groups led walk and talks around the area, highlighting the positives and areas in need of improvement.
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