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VIENS A ENGHIEN! Promoted Place

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Why | To promote the city, its thermal character, spa and lake
What | Team management + analysis + benchmarking + city marketing strategy
Where | Enghien-les-Bains, France
With |  ESSEC
Who | For city of Enghien-les-Bains

The project took place within the framework of an urban marketing and territories valorisation workshop. It was about suggesting trends of development for the only thermal town in the Ile de France (Paris region), Enghien-les-Bains. The work ran according to 5 steps.

First the material (the thermal city) had to be defined. It is put into its geographic and historical context. An analysis has been made about its strengths, weaknesses, opportunities and threats on the thermal tourism or local tourism market.

Then we selected comparable cities to Enghien for their customers basin, urban context, performance…

After research, 7 cities appeared as the best models. Those towns have been analyzed and completely evaluated. In marketing terms, we call that a benchmarking. After that step, it was possible to transfer progression factors to our product. A thermal plan has been developed around 3 actions : to design, to innovate, to communicate.

Finally we suggested a continuous re-evaluation of the thermal policy with the means of satisfaction surveys, market research, deeper benchmarking studies… The secret for a constant valorisation!

SOUTH DIVE, Metropolitan Swimming Pool

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Why | To design a metropolitan swimming-pool in a neglected area
What | Analysis + local benchmarking + programme + design + construction details
Where | Lille, France (1,4 ha)
With | ENSAPL
Who | For  ENSAPL

Lille-Sud is a district in complete regeneration. It has lots of social housing and is separated from the rest of Lille by rail and belt ways. A new park is developing on a brownfield along those ways around the topic of sports.

The goal of the project is to design a new metropolitan swimming-pool that will also give a new image to the now neglected district.

After having analyzed the site and especially its two different scales,  I studied the current needs and the trends of the swimming-pool market and made a references booklet about the existing facilities in the metropolis to make an adapted and unique programme with necessary functions and special areas.

The metaphor of a diving board has been chosen to make a shift between the scale and direction of the ways and the ones of the district as the cantilever also expresses the fact that there is a special diving pool. That upper block also contains a panoramic restaurant overlooking the sports park. That attracts more than swimmers and divers. The minimalist architecture recall the one of the brand new neighbour skate hall.

A lightning concept has been developed to make the journey of the visitor experimental. He dives in the rather dark changing rooms under the outdoor basin to then slowly reach the bright pools halls through ramps.

CREAPOLE, Redesigned Mine Centre

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Why | To redevelop a post-industrial area
What | Team management + analysis + organic/phased masterplan + office modular system
Where | Wallers-Arenberg, France
With |  ENSAPL
Who | For city of Wallers-Arenberg

After the exploration of the whole Regional Natural Park Scarpe-Escaut, we focused on Wallers-Arenberg mining site.

It stretches on 14 hectares and is made of a pit where a high slag heap stood, about 10 listed buildings of which 3 are head frames, a flat slag heap, subsidence basins and a former railway used to evacuate coal. It is located between a mining village and a national forest, not far from famous race “Paris-Roubaix”.

We took down and analyzed important components: landscape, historical review, population, infrastructures, scales, private and public stakeholders on the site. That is how we have drawn 3 poles to develop: mine memory, sports and leisure, companies development. We called it “Créapole”.

The pit becomes a transitional garden between the forest and the town. An interior street leads off to the young firms that can develop according to the need (offices/workshops modules). The reception of the Natural Park, the head office of the community of communes, a swimming-pool and a memory pole revolve around a designed square.

The workplace modules are built upon firms’ request. Around a sanitary hard newel, partitions create rooms. The modules can be combined to create rooms from different sized according companies’ needs.

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