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BLAUW, Regenerated Brownfield

Why | To renew an industrial area at the university of Delft
What | Multi-analyse + organic tranformation strategy + program + concept + masterplans of scenarios
Where | Delft, the Netherlands
With | ABL2
Who | For city of Delft

The Brownfield Schieoevers is a dated district. But, it is very close to the centre and the Technical University of Delft and is 100 ha big. The local council ambitions are to use the potential of it, to make it lively and sustainable economically. Different parties, TCN a property developer and two housing corporations convinced the city to start the renewal of that area all together. ABL2 could start to manage the process of this enormous project.

The first goal was to establish a common vision of the area, a transformation strategy and a approach plan. The district will become full of vitality, will get urban qualities, and will be well linked to the rest of Delft. It will be transformed few by few, naturally, following the concept of “organic urbanism”. “Hotspots” are defined as motors of the project.

A first hotspot is chosen, close to an old and unhandy train station and a beautiful piece of heritage: het Kruithuis. I took part at the “4D-analysis”: urban structure, market context, stakeholders, political situation to be able to create a SWOT table of the area. Then we had the basics to think of the concept “Blauw” (Blue like the Blue Delft) with as theme: Pioneering Dynamic. The spot will target young professionals and students that are creative, initiator and want to develop themselves. I realized several atmosphere’s montages and a conceptual Masterplan. Then it has been made a feasibility study regarding the process, the financial and the social side of the project.

ST-JEAN, Main Street Management

Why | To update the 5-years integral strategy of a main street
What | Analysis + process management + surveys + interviews + vision + strategy + action plan
Where | Rue Saint Jean, Ville de Québec, Québec, Canada
Who | For AGAF (shopkeepers association)

St-Jean street runs through the Faubourg St-Jean-Baptiste in Québec city. It is a lively shopping street but that can be improved. Within the Fondation Rues Principales, I assisted the Association of Business Traders and Shopkeepers to update their integral strategy for the five coming years. We got new data: customers’ needs and origin analysis, socio-economical profile, surveys, commercial composition and mix, accessibility.

We brought images and sheets and analysed them with volunteer shopkeepers. Together we formulated a mission and vision for the main street. We developed together an action plan for each of the aspects that benefit the prosperity of the main street: organisation (budget, planning, people), physical improvements (shop displays, architecture, public spaces), economical development (mix and composition of the supply), city marketing (promotion and animation).

VAL MORIN, Revitalized Village

Why | To revitalise the centre of a shrinking city with a 3-years program
What | Analysis + process management + workshops + strategies + first actions plan
Where |  Val-Morin, Québec, Canada
Who | For city of Val-Morin

I assisted in the collaborative process for the development of the SWOT analysis and short term / tactical revitalization strategy. With a core group, we visited the centre by bus with a local historian, we hold an evening to present data and collect ideas to finally meet again to develop an action plan.

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