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ABL2, Company Development

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Why | To develop the start-up
What | Research & development + interior design + marketing and work products development
Where | Nieuwegein, the Netherlands
With | ABL2
Who | For ABL2
ABL2’s office, office design, Nieuwegein, the Netherlands

I analyzed our uses and needed functions, offered several plans and assisted the realisation of the chosen project.

ABL2’s table and docs, promotion of the company

I developed several marketing and communication products as ABL2’s pink table and structured reports.

ABL2’s methods and products

I researched and developed methods in process management for integral analyzing and development of common vision and distinct concepts.

AVIOLANDA, Aeronautic Cluster

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Why | To convert a part of a military zone by creating a thematic cluster
What | Multi-analyse + process development + vision + scenarios + masterplan + visualisations
Where | Woensdrecht, the Netherlands
With | ABL2 + TCN Property Projects

In the Region West-Brabant, an idea was born: Making West-Brabant the most competitive region of Europe specialized in maintenance “The Maintenance Valley” and create at the same time sustainable jobs and businesses. Local actors  already have the network, The World Class Maintenance but no physical project is out of the ground yet. In 2008 it has  been decided to launch a competition for the very first project that will be the motor of the Maintenance Valley: The Aviolanda Aviation Park, an old industrial and military park with a little airport.

Together with TCN Property Projects, we analyzed integrally the area, the stakeholders and the market. We build a common vision and decided about the strategies (marketing, management, spatial qualities). We chose a program together and made the ideas spatially concrete. We found solutions about how to mix private and military activities, and how to mix people, trucks and planes traffic while enhancing the experience of the place.

WAY TO THE FUTURE, Co-creative Solutions against Traffic

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Why | To find alternative solutions to the complex problem of traffic jams in the Netherlands
What | Multi-analyse + process development + concepts + communication
Where | The Netherlands
With | ABL2
Who | For Rijkswaterstaat

We facilitated a collaborative process, translated ideas into concepts and edited a book that present process, ideas and inspiring results.

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